Articulating Globalization: Exploring the Bottom of the Pyramid (BOP) Terrain

Organization Studies

Volumn 37, Issue 5, 2016, Pages 635-653

  Chatterjee, Suparna ^a  

^a XAVIER UNIVERSITY   (United States)

Author keywords

articulation; bottom base of the pyramid; globalization; metapragmatics

Indexed keywords

EID: 84964937811     PISSN: 01708406     EISSN: 17413044     Source Type: Journal    
DOI: 10.1177/0170840615604505     Document Type: Article

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