메뉴 건너뛰기




Volumn , Issue , 2015, Pages 219-225

E-commerce recommendation with personalized promotion

Author keywords

Consumer; Crowdsourcing; E commerce; Promotion; Recommender system

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMMERCE; COSTS; CROWDSOURCING; FORECASTING; LEARNING ALGORITHMS; LEARNING SYSTEMS; RECOMMENDER SYSTEMS; SALES;

EID: 84962885906     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2792838.2800178     Document Type: Conference Paper
Times cited : (72)

References (37)
  • 1
    • 6844262535 scopus 로고
    • A new method for testing pricing decisions
    • J. Abrams. A new method for testing pricing decisions. The Journal of Marketing, pages 6-9, 1964.
    • (1964) The Journal of Marketing , pp. 6-9
    • Abrams, J.1
  • 2
    • 21844481386 scopus 로고
    • Incorporating prior knowledge into the analysis of conjoint studies
    • G. M. Allenby, N. Arora, and J. L. Ginter. Incorporating prior knowledge into the analysis of conjoint studies. Journal of Marketing Research, pages 152-162, 1995.
    • (1995) Journal of Marketing Research , pp. 152-162
    • Allenby, G.M.1    Arora, N.2    Ginter, J.L.3
  • 4
    • 0032220720 scopus 로고    scopus 로고
    • A hierarchical bayes model of primary and secondary demand
    • N. Arora, G. M. Allenby, and J. L. Ginter. A hierarchical bayes model of primary and secondary demand. Marketing Science, 17(1):29-44, 1998.
    • (1998) Marketing Science , vol.17 , Issue.1 , pp. 29-44
    • Arora, N.1    Allenby, G.M.2    Ginter, J.L.3
  • 5
    • 0035538552 scopus 로고    scopus 로고
    • Improving parameter estimates and model prediction by aggregate customization in choice experiments
    • N. Arora and J. Huber. Improving parameter estimates and model prediction by aggregate customization in choice experiments. Journal of Consumer Research, 28(2):273-283, 2001.
    • (2001) Journal of Consumer Research , vol.28 , Issue.2 , pp. 273-283
    • Arora, N.1    Huber, J.2
  • 8
    • 0013770374 scopus 로고
    • Measuring utility by a single-response sequential method
    • G. M. Becker, M. H. DeGroot, and J. Marschak. Measuring utility by a single-response sequential method. Behavioral science, 9(3):226-232, 1964.
    • (1964) Behavioral Science , vol.9 , Issue.3 , pp. 226-232
    • Becker, G.M.1    DeGroot, M.H.2    Marschak, J.3
  • 9
    • 85075173403 scopus 로고    scopus 로고
    • A review of methods for measuring willingness-to-pay
    • C. Breidert, M. Hahsler, and T. Reutterer. A review of methods for measuring willingness-to-pay. Innovative Marketing, 2(4):8-32, 2006.
    • (2006) Innovative Marketing , vol.2 , Issue.4 , pp. 8-32
    • Breidert, C.1    Hahsler, M.2    Reutterer, T.3
  • 13
    • 34250164198 scopus 로고    scopus 로고
    • An incentive-aligned mechanism for conjoint analysis
    • M. Ding. An incentive-aligned mechanism for conjoint analysis. Journal of Marketing Research, pages 214-223, 2007.
    • (2007) Journal of Marketing Research , pp. 214-223
    • Ding, M.1
  • 16
    • 84976668719 scopus 로고
    • Using collaborative filtering to weave an information tapestry
    • D. Goldberg, D. Nichols, B. M. Oki, and D. Terry. Using collaborative filtering to weave an information tapestry. Commun. ACM, 35(12):61-70, 1992.
    • (1992) Commun. ACM , vol.35 , Issue.12 , pp. 61-70
    • Goldberg, D.1    Nichols, D.2    Oki, B.M.3    Terry, D.4
  • 17
    • 0000912199 scopus 로고
    • Impact of sales promotions on when, what, and how much to buy
    • S. Gupta. Impact of sales promotions on when, what, and how much to buy. Journal of Marketing research, pages 342-355, 1988.
    • (1988) Journal of Marketing Research , pp. 342-355
    • Gupta, S.1
  • 20
    • 85008044987 scopus 로고    scopus 로고
    • Matrix factorization techniques for recommender systems
    • Y. Koren, R. Bell, and C. Volinsky. Matrix factorization techniques for recommender systems. Computer, 42(8):30-37, 2009.
    • (2009) Computer , vol.42 , Issue.8 , pp. 30-37
    • Koren, Y.1    Bell, R.2    Volinsky, C.3
  • 22
    • 0001693343 scopus 로고
    • Design and analysis of simulated consumer choice or allocation experiments: An approach based on aggregate data
    • J. J. Louviere and G. Woodworth. Design and analysis of simulated consumer choice or allocation experiments: an approach based on aggregate data. Journal of marketing research, pages 350-367, 1983.
    • (1983) Journal of Marketing Research , pp. 350-367
    • Louviere, J.J.1    Woodworth, G.2
  • 26
    • 79952034155 scopus 로고    scopus 로고
    • How should consumers' willingness to pay be measured? An empirical comparison of state-of-the-art approaches
    • K. M. Miller, R. Hofstetter, H. Krohmer, and Z. J. Zhang. How should consumers' willingness to pay be measured? an empirical comparison of state-of-the-art approaches. Journal of Marketing Research, 48(1):172-184, 2011.
    • (2011) Journal of Marketing Research , vol.48 , Issue.1 , pp. 172-184
    • Miller, K.M.1    Hofstetter, R.2    Krohmer, H.3    Zhang, Z.J.4
  • 27
    • 57949113756 scopus 로고    scopus 로고
    • Improving regularized singular value decomposition for collaborative filtering
    • A. Paterek. Improving regularized singular value decomposition for collaborative filtering. In Proceedings of KDD Cup and Workshop, 2007.
    • (2007) Proceedings of KDD Cup and Workshop
    • Paterek, A.1
  • 28
    • 0018632276 scopus 로고
    • User modeling via stereotypes
    • E. Rich. User modeling via stereotypes. Cognitive Science, 3(4):329-354, 1979.
    • (1979) Cognitive Science , vol.3 , Issue.4 , pp. 329-354
    • Rich, E.1
  • 29
    • 55349127316 scopus 로고    scopus 로고
    • The TREC-10 filtering track final report
    • National Institute of Standards and Technology, special publication 500-250
    • S. Robertson and I. Soboroff. The TREC-10 filtering track final report. In Proceeding of the Tenth Text REtrieval Conference (TREC-10), pages 26-37. National Institute of Standards and Technology, special publication 500-250, 2002.
    • (2002) Proceeding of the Tenth Text REtrieval Conference (TREC-10) , pp. 26-37
    • Robertson, S.1    Soboroff, I.2
  • 31
    • 0009391754 scopus 로고
    • Developing data to estimate price-quantity relationships
    • R. G. Stout. Developing data to estimate price-quantity relationships. The Journal of Marketing, pages 34-36, 1969.
    • (1969) The Journal of Marketing , pp. 34-36
    • Stout, R.G.1
  • 33
    • 84980096808 scopus 로고
    • Counterspeculation auctions, and competitive sealed tenders
    • W. Vickrey. Counterspeculation, auctions, and competitive sealed tenders. The Journal of finance, 16(1):8-37, 1961.
    • (1961) The Journal of Finance , vol.16 , Issue.1 , pp. 8-37
    • Vickrey, W.1
  • 34
    • 80052121603 scopus 로고    scopus 로고
    • Utilizing marginal net utility for recommendation in e-commerce
    • ACM
    • J. Wang and Y. Zhang. Utilizing marginal net utility for recommendation in e-commerce. In SIGIR 2011. ACM.
    • (2011) SIGIR
    • Wang, J.1    Zhang, Y.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.