A review of methods for measuring willingness-to-pay

Innovative Marketing

Volumn 2, Issue 4, 2006, Pages 8-32

  Breidert, Christoph ^a   Hahsler, Michael ^b   Reutterer, Thomas ^b  

^a PONTIS Venture Partners   (Austria)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Conjoint measurement; Pricing; Surveying techniques; Willingness to pay

Indexed keywords

EID: 85075173403     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Review

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