More than sex: The role of femininity and masculinity in the design of personalized persuasive games

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 9638, Issue , 2016, Pages 219-229

  Busch, Marc ^a   Mattheiss, Elke ^a   Reisinger, Michaela ^a   Orji, Rita ^b   Fröhlich, Peter ^a   Tscheligi, Manfred ^a,c  

^a AIT AUSTRIAN INSTITUTE OF TECHNOLOGY   (Austria)

^b MCGILL UNIVERSITY   (Canada)

^c UNIVERSITY OF SALZBURG   (Austria)

Author keywords

Femininity; Gender identity; Masculinity; Personalization; Persuasive games; Sex

Indexed keywords

COMPUTER SCIENCE; COMPUTERS;

FEMININITY; GENDER IDENTITY; MASCULINITY; PERSONALIZATIONS; PERSUASIVE GAMES;

ARTIFICIAL INTELLIGENCE;

EID: 84961718077     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-31510-2_19     Document Type: Conference Paper

References (29)

1. Bogost, I.: Persuasive Games: The Expressive Power of Videogames. MIT Press, Cambridge (2007)
2. Orji, R., Vassileva, J., Mandryk, R.L.: Modeling gender differences in healthy eating determinants for persuasive intervention design. In: Berkovsky, S., Freyne, J. (eds.) Persuasive 2013. LNCS, vol. 4128, pp. 161–173. Springer, Heidelberg (2013)
3. Berkovsky, S., Freyne, J., Coombe, M.: Physical activity motivating games. ACM Trans. Comput. Interact. 19, 1–41 (2012)
4. Orji, R., Mandryk, R.L., Vassileva, J., Gerling, K.M.: Tailoring persuasive health games to gamer type. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems - CHI 2013, pp. 2467–2476. ACM Press, New York (2013)
5. Kaptein, M.C.: Personalized persuasion in ambient intelligence. J. Ambient Intell. Smart Environ. 4, 279–280 (2012)
6. Orji, R., Mandryk, R.L., Vassileva, J.: Gender, age, and responsiveness to Cialdini’s persuasion strategies. In: MacTavish, T., Basapur, S. (eds.) PERSUASIVE 2015. LNCS, vol. 9072, pp. 147–159. Springer, Heidelberg (2015)
7. Hoffman, M., Gneezy, U., List, J.A.: Nurture affects gender differences in spatial abilities. Proc. Natl. Acad. Sci. 108, 14786–14788 (2011)
8. Orji, R.: Exploring the persuasiveness of behavior change support strategies and possible gender differences. In: Öörni, A., Kelders, S., van Gemert-Pijnen, L., Oinas-Kukkonen, H. (eds.) Second International Workshop on Behavior Change Support Systems, CEUR, vol. 1153, pp. 41–57 (2014)
9. Orji, R., Mandryk, R.L., Vassileva, J.: Gender and persuasive technology: examining the persuasiveness of persuasive strategies by gender groups. In: Gamberini, L., Spagnolli, A., Chittaro, L., Zamboni, L. (eds.) Persuasive 2014, Adjunct Proceedings, pp. 48–52. University of Padova, Padova (2014)
10. Bem, S.L.: Bem Sex-Role Inventory: Professional Manual. Consulting Psychologists Press, Palo Alto (1981)
11. Palan, K.M.: Gender identity in consumer behavior research: a literature review and research agenda. Acad. Mark. Sci. Rev. 2001, 1–24 (2001)
12. Tate, C.: The “problem of number” revisited: the relative contributions of psychosocial, experiential, and evolutionary factors to the desired number of sexual partners. Sex Roles 64, 644–657 (2011)
13. Döring, N.: Zur Operationalisierung von Geschlecht im Fragebogen: Probleme und Lösungsansätze aus Sicht von Mess-, Umfrage-, Gender- und Queer-Theorie. Gend.–Zeitschrift für Geschlecht, Kult. und Gesellschaft. vol. 5, pp. 94–113 (2013)
14. Barak, B., Stern, B.: Sex-linked trait indexes among baby-boomers and pre-boomers: a research note. Adv. Consum. Res. 13, 204–210 (1986)
15. Schneider-Düker, M., Kohler, A.: Die Erfassung von Geschlechtsrollen: Ergebnisse zur deutschen Neukonstruktion des Bem Sex-Role Inventory. Diagnostica 34, 256–270 (1988)
16. Vilela, A.M., Nelson, M.R.: Testing the selectivity hypothesis in cause-related marketing among generation Y: [when] does gender matter for short- and long-term persuasion? J. Mark. Commun. 1-18
17. Siegel, M., Breazeal, C., Norton, M.I.: Persuasive robotics: the influence of robot gender on human behavior. In: IROS 2009, IEEE/RSJ International Conference on Intelligent Robots and Systems, pp. 2563–2568. IEEE Press, New York (2009)
18. Mellor, S., Barclay, L.A., Bulger, C.A., Kath, L.M.: Augmenting the effect of verbal persuasion on self-efficacy to serve as a steward: gender similarity in a union environment. J. Occup. Organ. Psychol. 79, 121–129 (2006)
19. Guadagno, R.E., Cialdini, R.B.: Persuade him by email, but see her in person: online persuasion revisited. Comput. Human Behav. 23, 999–1015 (2007)
20. Vossen, S., Ham, J., Midden, C.: Social influence of a persuasive agent: the role of agent embodiment and evaluative feedback. In: Persuasive 2009, pp. 46–52. ACM Press, New York (2009)
21. Ruijten, P.A.M., Midden, C.J.H., Ham, J.: Lonely and susceptible: the influence of social exclusion and gender on persuasion by an artificial agent. Int. J. Hum. Comput. Interact. 31, 832–842 (2015)
22. Li, K.-K., Cheng, S.-T., Fung, H.H.: Effects of message framing on self-report and accelerometer-assessed physical activity across age and gender groups. J. Sport Exerc. Psychol. 36, 40–51 (2014)
23. Kaptein, M., Markopoulos, P., de Ruyter, B., Aarts, E.: Personalizing persuasive technologies: explicit and implicit personalization using persuasion profiles. Int. J. Hum. Comput. Stud. 77, 38–51 (2015)
24. Kaptein, M., Lacroix, J., Saini, P.: Individual differences in persuadability in the health promotion domain. In: Ploug, T., Hasle, P., Oinas-Kukkonen, H. (eds.) PERSUASIVE 2010. LNCS, vol. 6137, pp. 94–105. Springer, Heidelberg (2010)
25. Fogg, B.J.: Persuasive Technology - Using Computers to Change What We Think and Do. Morgan Kaufmann Publishers, San Francisco (2002)
26. Oinas-Kukkonen, H., Harjumaa, M.: A systematic framework for designing and evaluating persuasive systems. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 164–176. Springer, Heidelberg (2008)
27. Cialdini, R.B.: Harnessing the science of persuasion. Harv. Bus. Rev. 79, 72–81 (2001)
28. Drozd, F., Lehto, T., Oinas-Kukkonen, H.: Exploring perceived persuasiveness of a behavior change support system: a structural model. In: Bang, M., Ragnemalm, E.L. (eds.) PERSUASIVE 2012. LNCS, vol. 7284, pp. 157–168. Springer, Heidelberg (2012)
29. van der Lelie, C.: The value of storyboards in the product design process. Pers. Ubiquit. Comput. 10, 159–162 (2006)