The dose-response relationship between tobacco education advertising and calls to quitlines in the United States, March-June, 2012

Preventing Chronic Disease

Volumn 12, Issue 11, 2015, Pages

  Davis, Kevin C ^a   Alexander, Robert L ^b   Shafer, Paul ^a   Mann, Nathan ^a   Malarcher, Ann ^b   Zhang, Lei ^b  

^a RTI INTERNATIONAL   (United States)

^b NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; HEALTH PROMOTION; HOTLINE; INTERNET; MULTIVARIATE ANALYSIS; PREVENTION AND CONTROL; PROCEDURES; PUBLIC HEALTH SERVICE; REGRESSION ANALYSIS; SMOKING; SMOKING CESSATION; STATISTICS AND NUMERICAL DATA; TELEVISION; UNITED STATES;

ADVERTISING AS TOPIC; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); HEALTH PROMOTION; HOTLINES; INTERNET; MULTIVARIATE ANALYSIS; REGRESSION ANALYSIS; SMOKING; SMOKING CESSATION; TELEVISION; UNITED STATES;

EID: 84959010899     PISSN: 15451151     EISSN: 21665435     Source Type: Journal    
DOI: 10.5888/pcd12.150157     Document Type: Article

References (32)

1. Centers for Disease Control and Prevention. Best practices in comprehensive tobacco control programs - 2014. Atlanta (GA): US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.
2. 2008 PHS Guideline Update Panel, Liaisons, and Staff. Treating tobacco use and dependence: 2008 update U.S. Public Health Service Clinical Practice Guideline executive summary. Respir Care 2008;53(9):1217-22.
3. Anderson CM, Zhu SH. Tobacco quitlines: looking back and looking ahead. Tob Control 2007;16(Suppl 1):i81-6.
4. Cummins SE, Bailey L, Campbell S, Koon-Kirby C, Zhu SH. Tobacco cessation quitlines in North America: a descriptive study. Tob Control 2007;16(Suppl 1):i9-15.
5. North American Quitline Consortium. Measuring reach of quitline programs. Phoenix (AZ): NAQC Issue Paper, 2009.
6. Mosbaek CH, Austin DF, Stark MJ, Lambert LC. The association between advertising and calls to a tobacco quitline. Tob Control 2007;16(Suppl 1):i24-9.
7. Schillo BA, Mowery A, Greenseid LO, Luxenberg MG, Zieffler A, Christenson M, et al. The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program. BMC Public Health 2011; 11(1):939.
8. Pierce JP, Anderson DM, Romano RM, Meissner HI, Odenkirchen JC. Promoting smoking cessation in the United States: effect of public service announcements on the Cancer Information Service telephone line. J Natl Cancer Inst 1992; 84(9):677-83.
9. Miller CL, Wakefield M, Roberts L. Uptake and effectiveness of the Australian telephone Quitline service in the context of a mass media campaign. Tob Control 2003;12(Suppl 2):ii53-8.
10. Siahpush M, Wakefield M, Spittal M, Durkin S. Antismoking television advertising and socioeconomic variations in calls to Quitline. J Epidemiol Community Health 2007;61(4):298-301.
11. Wilson N, Grigg M, Graham L, Cameron G. The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori. Tob Control 2005;14(4):284-6.
12. Carroll T, Rock B. Generating Quitline calls during Australia's National Tobacco Campaign: effects of television ad execution and programme placement. Tob Control 2003;12(Suppl 2):ii40-4.
13. Bui QM, Huggins RM, Hwang WH, White V, Erbas B. A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a Quitline. J Epidemiol 2010;20(6):473-9.
14. Farrelly MC, Hussin A, Bauer UE. Effectiveness and cost effectiveness of television, radio and print ads in promoting the New York smokers' quitline. Tob Control 2007;16(Suppl 1):i21-3.
15. Farrelly MC, Davis KC, Nonnemaker JM, Kamyab K, Jackson C. Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television ads. Tob Control 2011;20(4):279-84.
16. Rigotti NA, Wakefield M. Real people, real stories: a new mass media campaign that could help smokers quit. Ann Intern Med 2012;157(12):907-9.
17. Biener L, McCallum-Keeler G, Nyman AL. Adults' response to Massachusetts anti-tobacco television ads: impact of viewer and ad characteristics. Tob Control 2000;9(4):401-7.
18. Davis KC, Nonnemaker JM, Farrelly MC, Niederdeppe J. Exploring differences in smokers' perceptions of the effectiveness of cessation media messages. Tob Control 2011; 20(1):26-33.
19. Farrelly MC, Duke JC, Davis KC, Nonnemaker JM, Kamyab K, Willett JG, et al. Promotion of smoking cessation with emotional and/or graphic antismoking advertising. Am J Prev Med 2012;43(5):475-82.
20. Wakefield MA, Spittal MJ, Yong HH, Durkin SJ, Borland R. Effects of mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study. Health Educ Res 2011;26(6):988-97.
21. McAfee T, Davis KC, Alexander RL Jr, Pechacek TF, Bunnell R. Effect of the first federally funded US antismoking national media campaign. Lancet 2013;382(9909):2003-11.
22. Centers for Disease Control and Prevention (CDC). Increases in quitline calls and smoking cessation website visitors during a national tobacco education campaign - March 19-June 10, 2012. MMWR Morb Mortal Wkly Rep 2012;61(34):667-70.
23. Dwyer-Lindgren L, Mokdad AH, Srebotnjak T, Flaxman AD, Hansen GM, Murray CJ. Cigarette smoking prevalence in US counties: 1996-2012. Popul Health Metr 2014;12(1):5.
24. Cohen J, Cohen P, West SG, Aiken LS. Applied multiple regression/correlation analysis for the behavioral sciences. 3rd edition. Mahwah (NJ): Lawrence Erlbaum; 2003.
25. Davis KC, Uhrig J, Rupert D, Fraze J, Goetz J, Slater M. Effectiveness of a mass media campaign in promoting HIV testing information seeking among African American women. J Health Commun 2011;16(9):1024-39.
26. Beaudoin CE. Assessment of a media campaign and related crisis help line following Hurricane Katrina. Public Health Rep 2008;123(5):646-51.
27. US Department of Health and Human Services. The health consequences of smoking - 50 years of progress. A report of the Surgeon General. Atlanta (GA): US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014.
28. Calder B, Sternthal B. Television commercial wearout: an information processing view. J Mark Res 1980;17(2):173-86.
29. Craig C, Sternthal B, Leavitt C. Advertising wearout: an experimental analysis. J Mark Res 1976;13(4):365-72.
30. Hitchman SC, Driezen P, Logel C, Hammond D, Fong GT. Changes in effectiveness of cigarette health warnings over time in Canada and the United States, 2002-2011. Nicotine Tob Res 2014;16(5):536-43.
31. Hopkins DP, Briss PA, Ricard CJ, Husten CG, Carande-Kulis VG, Fielding JE, et al.;Task Force on Community Preventive Services. Reviews of evidence regarding interventions to reduce tobacco use and exposure to environmental tobacco smoke. Am J Prev Med 2001;20(2Suppl):16-66.
32. Guide to Community Preventive Services. Reducing tobacco use and secondhand smoke exposure: quitline interventions. Atlanta (GA): The Community Guide; 2013[updated 29 October 2014]. www.thecommunityguide.org/tobacco/quitlines.html.