A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a quitline

Journal of Epidemiology

Volumn 20, Issue 6, 2010, Pages 473-479

  Bui, Quang M ^a   Huggins, Richard M ^a   Hwang, Wen Han ^b   White, Victoria ^c   Erbas, Bircan ^d  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^c The Cancer Council Victoria   (Taiwan)

^d LA TROBE UNIVERSITY   (Australia)

Author keywords

Regression models; Semi parametric; Smoking cessation program

Indexed keywords

ADVERTIZING; ARTICLE; AUSTRALIA; EVALUATION; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; MASS MEDIUM; METHODOLOGY; SMOKING; SMOKING CESSATION; STATISTICAL MODEL; TELEPHONE; TIME; UTILIZATION REVIEW;

ADVERTISING AS TOPIC; HEALTH PROMOTION; HOTLINES; HUMANS; MASS MEDIA; MODELS, STATISTICAL; PROGRAM EVALUATION; SMOKING; SMOKING CESSATION; TIME FACTORS; VICTORIA;

EID: 78449249146     PISSN: 09175040     EISSN: 13499092     Source Type: Journal    
DOI: 10.2188/jea.JE20090105     Document Type: Article

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