Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

Journal of Management Studies

Volumn 53, Issue 2, 2016, Pages 210-237

  Granqvist, Nina ^a   Ritvala, Tiina ^a  

^a AALTO UNIVERSITY   (Finland)

Author keywords

Categorization; Comparative study; Functional foods; Market category; Nanotechnology

Indexed keywords

EID: 84956772333     PISSN: 00222380     EISSN: 14676486     Source Type: Journal    
DOI: 10.1111/joms.12164     Document Type: Article

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