CHAID algorithm as an appropriate analytical method for tourism market segmentation

Journal of Destination Marketing and Management

Volumn 5, Issue 3, 2016, Pages 275-282

  Díaz Pérez, Flora Ma ^a   Bethencourt Cejas, M ^a  

^a UNIVERSIDAD DE LA LAGUNA   (Spain)

Author keywords

CHAID algorithm; Criterion methods; Direct expenditure; Market segmentation; Multivariate analysis

Indexed keywords

EID: 84955594589     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2016.01.006     Document Type: Article

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