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Volumn 39, Issue 4, 1997, Pages 571-587

Probabilistic segmentation modelling

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EID: 3042967205     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539703900404     Document Type: Article
Times cited : (19)

References (13)
  • 2
    • 0345756954 scopus 로고
    • CHAID response modeling and segmentation
    • June/July
    • BABINEC, T. (1990). CHAID response modeling and segmentation. Quirk's Marketing Research Review, June/July, pp 12-15.
    • (1990) Quirk's Marketing Research Review , pp. 12-15
    • Babinec, T.1
  • 4
    • 77954572027 scopus 로고
    • Attitude survey data reduction using CHAID: An example in shopping centre market research
    • PHILLIPS, D. (1994). Attitude survey data reduction using CHAID: an example in shopping centre market research. Journal of Marketing Management, 10, pp 75-88.
    • (1994) Journal of Marketing Management , vol.10 , pp. 75-88
    • Phillips, D.1
  • 7
    • 0006353403 scopus 로고
    • The accuracy of the Juster Scale for predicting purchase rates of branded, fast-moving consumer goods
    • BRENNAN, M. & ESSLEMONT, D. (1994). The accuracy of the Juster Scale for predicting purchase rates of branded, fast-moving consumer goods. Marketing Bulletin, 5, pp 47-53.
    • (1994) Marketing Bulletin , vol.5 , pp. 47-53
    • Brennan, M.1    Esslemont, D.2
  • 11
    • 3042987510 scopus 로고
    • Obtaining purchase probability data via telephone surveys: A preliminary test of two techniques
    • BRENNAN, M., HINI, D. & ESSLEMONT, D. (1994b). Obtaining purchase probability data via telephone surveys: a preliminary test of two techniques. Marketing Bulletin, 5, pp 64-70.
    • (1994) Marketing Bulletin , vol.5 , pp. 64-70
    • Brennan, M.1    Hini, D.2    Esslemont, D.3
  • 13
    • 67651197659 scopus 로고    scopus 로고
    • Measuring loyalty in subscription markets using probabilistic estimates of switching behaviour
    • Auckland, NZ
    • DANENBERG, N. & SHARP, B. (1996). Measuring loyalty in subscription markets using probabilistic estimates of switching behaviour. ANZMEC, Auckland, NZ.
    • (1996) ANZMEC
    • Danenberg, N.1    Sharp, B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.