The impact of gender in marketing communications: The role of cognitive and affective cues

Journal of Marketing Communications

Volumn 8, Issue 4, 2002, Pages 257-275

  Koc, Erdogan ^a,b,c  

^a DOGUS UNIVERSITY   (Turkey)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Advertisement; Domestic tourism; Gender; Marketing communications; Travel agencies

Indexed keywords

EID: 22344443287     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260210145993     Document Type: Article

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