Game on: Engaging customers and employees through gamification

Business Horizons

Volumn 59, Issue 1, 2016, Pages 29-36

  Robson, Karen ^a   Plangger, Kirk ^b   Kietzmann, Jan H ^a   McCarthy, Ian ^a   Pitt, Leyland ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

^b KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Behavior change; Customer engagement; Dynamics; Emotions; Employee engagement; Gamification; Mechanics

Indexed keywords

EID: 84952980245     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2015.08.002     Document Type: Article

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