Factors affecting non-green consumer behaviour: An exploratory study among Chinese consumers

International Journal of Consumer Studies

Volumn 40, Issue 3, 2016, Pages 345-356

  He, Ai zhong ^a   Cai, Tom ^b   Deng, Tian xiang ^a   Li, Xue ^a  

^a HUNAN UNIVERSITY   (China)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Banquet food waste; Consumer choice theory; Extravagant atmosphere; Face perception; Non green consumption behaviour

Indexed keywords

EID: 84950327470     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12261     Document Type: Article

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