International franchising and licensing

The SAGE Handbook of International Marketing

Volumn , Issue , 2009, Pages 183-197

  Brouthers, Lance Eliot ^a   McNicol, Jason Patrick ^a  

^a UNIVERSITY OF TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949771987     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9780857021007.n9     Document Type: Chapter

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