Peak-end pizza: prices delay evaluations of quality

Journal of Product and Brand Management

Volumn 24, Issue 7, 2015, Pages 770-778

  Just, David R ^a   Sigirci, Ozge ^b   Wansink, Brian ^a  

^a Cornell University ^*  (United States)

^b MARMARA UNIVERSITY   (Turkey)

Author keywords

Consumer satisfaction; Enjoyment; Hedonic consumption experience; Peak end rule; Pricing; Taste evaluation

Indexed keywords

EID: 84947438696     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-01-2015-0802     Document Type: Article

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