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Volumn 61, Issue 9, 2015, Pages 2241-2258

Do i follow my friends or the crowd? Information cascades in online movie ratings

Author keywords

Informational cascades; Latent variables; Multilevel models; Online social media; Online word of mouth; Ratings; Social influences

Indexed keywords

BEHAVIORAL RESEARCH; RATING; REGRESSION ANALYSIS; SOCIAL NETWORKING (ONLINE);

EID: 84940526943     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.2082     Document Type: Article
Times cited : (310)

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