Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Journal of Travel Research

Volumn 54, Issue 5, 2015, Pages 634-644

  Adhikari, Atanu ^a,b  

^a INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE   (India)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

experience product; hybrid conjoint analysis; price bundling; subjective and objective attributes

Indexed keywords

LEISURE INDUSTRY; PRICE DYNAMICS; TOURISM ECONOMICS; TRAVEL BEHAVIOR; TRAVEL DEMAND; WILLINGNESS TO PAY;

INDIA;

EID: 84938919659     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287514532366     Document Type: Article

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