Formation, Growth, and Adaptive Change in Marketing Systems

Journal of Macromarketing

Volumn 35, Issue 3, 2015, Pages 302-319

  Layton, Roger A ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

action fields; co evolution; emergence; macromarketing; marketing systems; self organization; social mechanisms

Indexed keywords

EID: 84938806706     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714550314     Document Type: Article

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