Development of consumer techno segmentation and its application to international markets

International Journal of Consumer Studies

Volumn 34, Issue 1, 2010, Pages 87-95

  Lim, Heejin ^a   Lee, Hyun Joo ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Consumer segmentation; International markets; Technology

Indexed keywords

EID: 84930821484     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00848.x     Document Type: Article

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