The social status of health message endorsers influences the health intentions of the powerless

Journal of Advertising

Volumn 44, Issue 2, 2015, Pages 151-160

  Newton, Joshua D ^a   Wong, Jimmy ^b   Newton, Fiona J ^c  

^a DEAKIN UNIVERSITY   (Australia)

^b SINGAPORE UNIVERSITY OF SOCIAL SCIENCES   (Singapore)

^c MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84929162251     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2015.1018464     Document Type: Article

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