Hails From the Crypt: A Terror Management Health Model Investigation of the Effectiveness of Health-Oriented Versus Celebrity-Oriented Endorsements

Personality and Social Psychology Bulletin

Volumn 40, Issue 3, 2014, Pages 289-300

  McCabe, Simon ^a   Vail III, Kenneth E ^a   Arndt, Jamie ^a   Goldenberg, Jamie L ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

endorsement; health; persuasion; terror management

Indexed keywords

ADOLESCENT; ARTICLE; ATTITUDE TO DEATH; ENDORSEMENT; HEALTH; HEALTH BEHAVIOR; HUMAN; MALE; PERSUASIVE COMMUNICATION; SOCIAL BEHAVIOR; TERROR MANAGEMENT; YOUNG ADULT;

ENDORSEMENT; HEALTH; PERSUASION; TERROR MANAGEMENT;

ADOLESCENT; ATTITUDE TO DEATH; HEALTH BEHAVIOR; HUMANS; MALE; PERSUASIVE COMMUNICATION; SOCIAL BEHAVIOR; YOUNG ADULT;

EID: 84893865681     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167213510745     Document Type: Article

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