Social media for success: A strategic framework

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014

Volumn , Issue , 2014, Pages

  Werder, Karl ^a   Helms, Remko W ^b,c   Jansen, Slinger ^b  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UTRECHT UNIVERSITY   (Netherlands)

^c OPEN UNIVERSITY OF THE NETHERLANDS   (Netherlands)

Author keywords

Framework; Social media; Social networking; Strategy

Indexed keywords

COMMERCE; MARKETING;

FRAMEWORK; MARKETING DEPARTMENTS; MARKETING FUNCTIONS; SOCIAL MEDIA; SOCIAL MEDIA PLATFORMS; SOFTWARE PRODUCT COMPANIES; STRATEGIC FRAMEWORKS; STRATEGY;

SOCIAL NETWORKING (ONLINE);

EID: 84928643449     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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