Agents of diffusion - Insights from a survey of Facebook users

Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Volumn , Issue , 2009, Pages

  Ermecke, Rebecca ^a   Mayrhofer, Philip ^a   Wagner, Stefan ^b  

^a Max Planck Institute for Innovation and Competition   (Germany)

^b UNIVERSITY OF MUNICH   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

BACK UP; BUSINESS MODELS; COMMUNICATION CHANNELS; ELECTRONIC MARKETINGS; EMPIRICAL EVIDENCES; FACEBOOK; ILLUSTRATIVE CASE; INTERNET APPLICATIONS; INTERPERSONAL ASPECTS; ONLINE MARKETINGS; SURVEY DATUM; USER INTERACTIONS; WEB 2.0;

APPLICATIONS; INTERNET; SURVEYS;

MARKETING;

EID: 78650760407     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2009.51     Document Type: Conference Paper

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