When do gain-framed health messages work better than fear appeals?

Nutrition Reviews

Volumn 73, Issue 1, 2015, Pages 4-11

  Wansink, Brian ^a   Pope, Lizzy ^a,b  

^a Department of Molecular Biology and Genetics   (United States)

^b UNIVERSITY OF VERMONT   (United States)

Author keywords

Audience centered messaging; Behavior; Communication; Gain framed messages; Health messaging; Health policy; Loss framed messages; Message framing; Negative messages; Positive messages

Indexed keywords

HUMAN IMMUNODEFICIENCY VIRUS VACCINE; SUNSCREEN;

ARTICLE; DEMOGRAPHY; FEAR; HEALTH; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; MEDICAL INFORMATION; PHYSICAL ACTIVITY; SKIN CANCER; SOCIOLOGY; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; PERSUASIVE COMMUNICATION; PROCEDURES;

HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; PERSUASIVE COMMUNICATION;

EID: 84928533816     PISSN: 00296643     EISSN: 17534887     Source Type: Journal    
DOI: 10.1093/nutrit/nuu010     Document Type: Article

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