Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle

Journal of Consumer Marketing

Volumn 23, Issue 4, 2006, Pages 199-207

  Arora, Raj ^a   Stoner, Charles ^b   Arora, Alisha ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b BRADLEY UNIVERSITY   (United States)

^c UNIVERSITY OF NORTH CAROLINA HOSPITALS   (United States)

Author keywords

Exercise; Fitness; Personal health

Indexed keywords

EID: 33746147407     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610674329     Document Type: Article

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