Destination image differences between first-time and return visitors: An exploratory study on the city of Rome

Tourism and Hospitality Research

Volumn 14, Issue 4, 2014, Pages 197-205

  Giraldi, Angelo ^a   Cesareo, Ludovica ^b  

^a UNIVERSITAS MERCATORUM   (Italy)

^b SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Consumer behaviour; destination branding; destination image; destination management; destination measurement; Rome; tourist behaviour

Indexed keywords

EID: 84928032423     PISSN: 14673584     EISSN: 17429692     Source Type: Journal    
DOI: 10.1177/1467358414543971     Document Type: Article

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