The impact of organisational context on the failure of key and strategic account management programmes

Journal of Business and Industrial Marketing

Volumn 29, Issue 5, 2014, Pages 353-363

  Wilson, Kevin ^a   Woodburn, Diana ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Accounts management; Key accounts; Organisations

Indexed keywords

EID: 84926677067     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-03-2013-0061     Document Type: Article

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