Gender differences in new brand name response

Marketing Letters

Volumn 20, Issue 3, 2009, Pages 313-326

  Klink, Richard R ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Brand names; Gender; Sound symbolism

Indexed keywords

EID: 70349318649     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9066-x     Document Type: Article

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