Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism

Psychology and Marketing

Volumn 28, Issue 7, 2011, Pages 749-762

  Doyle, John R ^a   Bottomley, Paul A ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79957937437     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20410     Document Type: Article

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