It’s not your score that matters: The importance of relative metrics

Handbook of Service Marketing Research

Volumn , Issue , 2014, Pages 166-181

  Keiningham, Timothy L ^a   Aksoy, Lerzan ^b   De Keyser, Arne ^c   Larivière, Bart ^c   Buoye, Alexander ^a   Williams, Luke ^a  

^a Ipsos   (United States)

^b FORDHAM UNIVERSITY   (United States)

^c GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84924650064     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9780857938855.00016     Document Type: Chapter

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