Customer loyalty through social networks: Lessons from Zara on Facebook

Business Horizons

Volumn 57, Issue 6, 2014, Pages 709-717

  Gamboa, Ana Margarida ^a   Gonçalves, Helena Martins ^a  

^a UNIVERSITY OF LISBON   (Portugal)

Author keywords

Brand marketing; Customer loyalty; Customer satisfaction; Facebook; Social media; Social networks

Indexed keywords

EID: 84922477656     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2014.07.003     Document Type: Article

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