Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method

Economic Research-Ekonomska Istrazivanja

Volumn 27, Issue 1, 2014, Pages 244-266

  Gil Lafuente, Anna M ^a   Merigó, José M ^a,b   Vizuete, Emilio ^a  

^a UNIVERSITY OF BARCELONA   (Spain)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Fuzzy Analytic Hierarchy Process (FAHP); Fuzzy Delphi Method (FDM); Luxury; Luxury resort hotels (LRH)

Indexed keywords

ANALYTICAL HIERARCHY PROCESS; FUZZY MATHEMATICS; LEISURE INDUSTRY; NUMERICAL MODEL; RECREATIONAL FACILITY; TOURISM ECONOMICS; TOURISM MARKET;

TAIWAN;

EID: 84922352981     PISSN: 1331677X     EISSN: None     Source Type: Journal    
DOI: 10.1080/1331677X.2014.952106     Document Type: Article

References (48)

1. Buckley, J. J. (1985). Fuzzy hierarchical analysis. Fuzzy Sets and Systems, 17, 233–247
2. Büyüközkan, G. (2004). Multi-criteria decision making for e-marketplace selection. Internet Research – Electronic Networking Applications and Policy, 14, 139–154
3. Chen, C. S. (1993). A study of the comparisons of strategies in running an international tourist hotel among Singapore (Master thesis). National Chung Cheng University, Taiwan.
4. Chen, M. K., & Wang, S. C. (2010). The use of a hybrid fuzzy Delphi AHP approach to develop global business intelligence for information service firms. Expert Systems with Applications, 37, 7394–7407
5. Cho, J., & Lee, J. (2013). Development of a new technology product evaluation model for assessing commercialization opportunities using Delphi method and fuzzy AHP approach. Expert Systems with Applications, 40, 5314–5330
6. Daniel, D. R. (1961). Management information crisis. Harvard Business Review, 39, 111–121
7. Danziger, P. N. (2007). Let them eat cake: Marketing luxury to the masses – As well as the classes. New York, NY: Kaplan Publishing.
8. Dubois, B., Laurent, G., & Czellar, S. (2001). Consumer rapport to luxury: Analyzing complex and ambivalent attitudes. Consumer Research Working Paper NO. 736, HEC, Jouy-en-Josas, France.
9. Ernst & Young (1995). The Ernst and Young guide to performance measurement for financial institution. NY: McGraw-Hill.
10. Frederick, N. (2000). Loyalty: Customer relationship management in the new era of internet marketing. NY: McGraw-Hill.
11. Fu, H. P., Chu, K. K., Chao, P., Lee, H. H., & Liao, Y. C. (2011). Using fuzzy AHP and VIKOR for benchmarking analysis in the hotel industry. The Service Industries Journal, 31, 2373–2389
12. Gil-Aluja, J., Gil-Lafuente, A. M., & Klimova, A. (2009). M-attributes algorithm for the selection of a company to be affected by a public offering. International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems, 17, 333–343
13. Gil-Aluja, J., Gil-Lafuente, A. M., & Merigó, J. M. (2011). Using homogeneous groupings in portfolio management. Expert Systems with Applications, 38, 10950–10958
14. Gil-Lafuente, A. M. (2005). Fuzzy logic in financial analysis. Berlin: Springer-Verlag.
15. Gil-Lafuente, A. M., & Merigó, J. M. (2010). Computational intelligence in business and economics. Singapore: World Scientific.
16. Hsu, T. H. (1998). The Fuzzy Delphi Analytic Hierarchy Process. Journal of Chinese Fuzzy Systems Association, 4, 59–72
17. Huang, L. C., & Wu, R. Y. H. (2005). Applying fuzzy analytic hierarchy process in the managerial talent assessment model an empirical study in Taiwan’s semiconductor industry. International Journal of Technology Management, 30, 105–130
18. Hung, J. Y., & Lin, F. L. (2012). Taking an expended view of customer to construct hotel rating system. International Business Research, 5, 12
19. Jeng, D. J. F., & Bailey, T. (2012). Assessing customer retention strategies in mobile telecommunications: Hybrid MCDM approach. Management Decision, 50, 1570–1595
20. Kapferer, J. N. (1998). Why are we seduced by luxury brands? Journal of Brand Management, 6, 44–49
21. Kaufmann, A., & Gil-Aluja, J. (1986). Introduction to the theory of fuzzy subsets in business management (in Spanish). Vigo: Ed. Milladoiro.
22. Lee, C. H. (1993). A study of the key success factors of the resort center (Master thesis). Chinese Culture University.
23. Lee, M. S. (2006). Expanded the concept of value chain to explore the biotechnology industry in Taiwan. Journal of SME Development, 4, 65–88
24. Leung, L. C., & Cao, D. (2000). On consistency and ranking of alternatives in fuzzy AHP. European Journal of Operational Research, 124, 102–113
25. Lin, C. T., Lee, C., & Chen, W. Y. (2009). Using fuzzy analytic hierarchy process to evaluate service performance of a travel intermediary. The Service Industries Journal, 29, 281–296
26. Lin, S. W., & Lu, M. T. (2012). Characterizing disagreement and inconsistency in experts’ judgments in the analytic hierarchy process. Management Decision, 50, 1252–1265
27. Maslow, A. H. (1954). Motivation and personality. New York, NY: Harper.
28. Merigó, J. M., & Gil-Lafuente, A. M. (2010). New decision making techniques and their application in the selection of financial products. Information Sciences, 180, 2085–2094
29. Merigó, J. M., & Gil-Lafuente, A. M. (2011). OWA operators in human resource management. Economic Computation and Economic Cybernetics Studies and Research, 45, 153–168
30. Merigó, J. M., Gil-Lafuente, A. M., & Gil-Aluja, J. (2011). Decision making with the induced generalized adequacy coefficient. Applied and Computational Mathematics, 10, 321–339
31. Merigó, J. M., Gil-Lafuente, A. M., & Martorell, O. (2012). Uncertain induced aggregation operators and its application in tourism management. Expert Systems with Applications, 39, 869–880
32. Michael, S. J., Neil, F., & John, B. (2003). Trading up: The new American luxury. McGraw-Hill.
33. Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, 20–35
34. Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 41, 61–68
35. Robbins, S. P. (1994). Organizational behavior (9th ed.). New Jersey: Prentice-Hall.
36. Saaty, T. L. (1980). The analytic hierarchy process. New York, NY: Mc Graw-Hill.
37. Saaty, T. L., & Tran, L. T. (2007). On the invalidity of fuzzifying numerical judgments in the Analytic Hierarchy Process. Mathematical and Computer Modelling, 46, 962–975
38. Saxe, R., & Weitz, B. A. (1982). The SOCO scale: A measure of the customer orientation of salespeople. Journal of Marketing Research, 19, 343–351
39. Sipahi, S., & Timor, M. (2010). The analytic hierarchy process and analytic network process: An overview of applications. Management Decision, 48, 775–808
40. Su, C. S., & Sun, L. H. (2007). Taiwan’s hotel rating system: A service quality perspective. Cornell Hotel and Restaurant Administration Quarterly, 48, 392–401
41. Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11, 484–506
42. Wang, X. J., & Durugbo, C. (2013). Analysing network uncertainty for industrial product-service delivery: A hybrid fuzzy approach. Expert Systems with Applications, 40, 4621–4636
43. Xie, M. Y. (1988). The study of the effects of loading business performance in Taiwan (Thesis). Dai Yeah University, Taiwan.
44. Yao, D. S. (1997). Hotel design and standard equipment. Tourism and Hospitality Magazine, 244, 7–9
45. Yesawich, P. C. (1988). Marketing in the 1980s. Cornell Hotel and Restaurant Administration Quarterly, 20, 35–38
46. Yu, S. H. (1987). The marketing strategy in tourism hotel industry in Taiwan (Master thesis). Chung Yuan Christian University, Taiwan.
47. Zadeh, L. A. (1965). Fuzzy sets. Information and Control, 8, 335–353
48. Zhang, C. C. (2002). Recreation industry management (2nd ed.). Taipei: Yang Chih Reading Club.