Exploring customer-based airline brand equity: Evidence from Taiwan

Transportation Journal

Volumn 49, Issue 1, 2010, Pages 24-34

  Chen, Ching Fu ^a   Tseng, Wen Shiang ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; CONFERENCE PROCEEDING; CONSUMPTION BEHAVIOR; MANAGEMENT; MARKETING;

TAIWAN;

EID: 77949380633     PISSN: 00411612     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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