Social connectivity, opinion leadership, and diffusion

The Connected Customer: The Changing Nature of Consumer and Business Markets

Volumn 9780203863565, Issue , 2011, Pages 283-306

  Lehmann, Donald R ^c  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b Sungkyunkwan University   (South Korea)

^c Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84921311535     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203863565     Document Type: Chapter

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