A conceptual model of political market orientation

Current Issues in Political Marketing

Volumn 14, Issue 1-2, 2013, Pages 47-64

  Ormrod, Robert P ^a  

^a Business Research Academy   (Denmark)

Author keywords

Market Orientation; Political Market Orientation; Political Marketing

Indexed keywords

EID: 84920677100     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203826157     Document Type: Chapter

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