Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013

Addiction

Volumn 109, Issue 12, 2014, Pages 1977-1985

  Belt, Olivia ^a   Stamatakos, Korene ^a   Ayers, Amanda J ^a   Fryer, Victoria A ^a   Jernigan, David H ^b   Siegel, Michael ^a  

^a BOSTON UNIVERSITY SCHOOL OF PUBLIC HEALTH   (United States)

^b JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

Author keywords

Alcohol industry; Alcohol policy; Brand; Corporate; Marketing; Sponsorship; Youth

Indexed keywords

ADOLESCENT; ALCOHOLISM; ASSOCIATION; CAUSALITY; CROSS-SECTIONAL STUDY; CULTURAL FACTOR; ECONOMICS; FEMALE; HEALTH CARE POLICY; HUMAN; INDUSTRY; LEGISLATION AND JURISPRUDENCE; MALE; PREVENTION AND CONTROL; RESEARCH; SOCIAL MARKETING; UNDERAGE DRINKING; UNITED STATES; YOUNG ADULT;

ADOLESCENT; ALCOHOLISM; ASSOCIATION; CAUSALITY; CROSS-SECTIONAL STUDIES; CULTURAL CHARACTERISTICS; FEMALE; HEALTH POLICY; HUMANS; INDUSTRY; MALE; RESEARCH; SOCIAL MARKETING; UNDERAGE DRINKING; UNITED STATES; YOUNG ADULT;

EID: 84920280474     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/add.12727     Document Type: Article

References (66)

1. Johnston L. D., O'Malley P. M., Bachman J. G., Schulenberg J. E. Monitoring the Future National Survey Results on Drug Use, Overview of Key Findings. Bethesda, MD: National Institute on Drug Abuse; 2012.
2. Anderson P., De Bruijn A., Angus K., Gordon R., Hastings G. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol Alcohol 2009; 44: 229-243.
3. Friedman S. Sponsorship: A Key to Powerful Marketing. Available at: http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm (accessed 29 December 2013) (Archived at http://webcitation.org/6MhfgO5mP on 17 January 2014).
4. Federal Trade Commission. Self-Regulation in the Alcohol Industry: Report of the Federal Trade Commission. Washington, DC: Federal Trade Commission; 2008.
5. Federal Trade Commission. Self-Regulation in the Alcohol Industry: Report of the Federal Trade Commission. Washington, DC: Federal Trade Commission; 2014.
6. Cornwell T. B., Maignan I. An international review of sponsorship research. J Advert 1998; 27: 1-21.
7. US Department of Health and Human Services. Preventing Tobacco Use among Youth and Young Adults: A Report of the Surgeon General. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention; 2012.
8. Siegel M. Counteracting tobacco motor sports sponsorship as a promotional tool: is the Tobacco Settlement enough? Am J Public Health 2001; 91: 1100-1106.
9. Rosenberg N. J., Siegel M. Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99. Tob Control 2001; 10: 239-246.
10. Food and Drug Administration. Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents. 21 CFR Part 1140. Fed Regist 2010; 75: 13225-13232.
11. Nagler R. H., Viswanath K. Implementation and research priorities for FCTC articles 13 and 16: tobacco advertising, promotion, and sponsorship and sales to and by minors. Nicotine Tob Res 2013; 15: 832-846.
12. Casswell S. Vested interests in addiction research and policy. Why do we not see the corporate interests of the alcohol industry as clearly as we see those of the tobacco industry? Addiction 2013; 108: 680-685.
13. Sparks R., Dewhirst T., Jette S., Schweinbenz A. Historical hangovers or burning possibilities: regulation and adaptation in global tobacco and alcohol sponsorship. In: Amis J., Cornwall T. B., editors. Global Sport Sponsorship. Oxford: Berg; 2005, pp. 19-66.
14. Maher A., Wilson N., Signal L., Thomson G. Patterns of sports sponsorship by gambling, alcohol and food companies: an internet survey. BMC Public Health 2006; 6: 95.
15. Crompton J. L. Sponsorship of sport by tobacco and alcohol companies: a review of the issues. J Sport Soc Issues 1993; 17: 148-167.
16. Kelly B., Baur L. A., Bauman A. E., King L., Chapman K., Smith B. J. Food and drink sponsorship of children's sport in Australia: who pays? Health Promot Int 2011; 26: 188-195.
17. Kelly B., Baur L. A., Bauman A. E., Smith B. J., Saleh S., King L. A. etal. Role modelling unhealthy behaviours: food and drink sponsorship of peak sporting organisations. Health Promot J Austr 2011; 22: 72-75.
18. Sawyer A. L., Wolfenden L., Kennedy V. J., Kingsland M., Young K. G., Tindall J. etal. Alcohol sponsorship of community football clubs: the current situation. Health Promot J Austr 2012; 23: 70-72.
19. O'Brien K. S., Kypri K. Alcohol industry sponsorship and hazardous drinking among sportspeople. Addiction 2008; 103: 1961-1966.
20. Rehm J., Kanteres F. Alcohol and sponsorship in sport: some much-needed evidence in an ideological discussion. Addiction 2008; 103: 1967-1968.
21. Sherriff J., Griffiths D., Daube M. Cricket: notching up runs for food and alcohol companies? Aust NZ J Public Health 2009; 34: 19-23.
22. Jones S. C. When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia. Int J Sports Mark Sponsorship 2010; 11: 250-261.
23. O'Brien K. S., Miller P. G., Kolt G. S., Martens M. P., Webber A. Alcohol industry and non-alcohol industry sponsorship of sportspeople and drinking. Alcohol Alcohol 2011; 46: 210-213.
24. Kypri K., O'Brien K. S., Miller P. Time for precautionary action on alcohol industry funding of sports bodies. Addiction 2009; 104: 1949-1950.
25. O'Brien K. S., Lynott D., Miller P. G. Alcohol industry sponsorship and alcohol-related harms in Australian university sportspeople/athletes. Drug Alcohol Rev 2013; 32: 241-247.
26. Davies F. An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking. Int J Sports Mark Sponsorship 2009; 11: 25-45.
27. Wyllie A., Casswell S., Stewart J. The response of New Zealand boys to corporate and sponsorship alcohol advertising on television. Addiction 1989; 84: 639-646.
28. Saffer H. Alcohol advertising and youth. J Stud Alcohol 2002; 14: 173-181.
29. Gardner M. P., Shuman P. J. Sponsorship: an important component of the promotions mix. J Advert 1987; 16: 11-17.
30. Mescon T. S., Tilson D. J. Corporate philanthropy: a strategic approach to the bottom-line. Calif Manage Rev 1987; 29: 49-61.
31. Kotler P. Marketing Management: Analysis, Planning, Implementation, and Control, 9th edn. Upper Saddle River, NJ: Prentice Hall; 1997.
32. Ukman L. The special event: finding its niche. Public Relat J 1987; 40: 21.
33. IEG, Inc. IEG'S Complete Guide to Sponsorship: Everything You Need to Know about Sports, Arts, Event, Entertainment and Cause Marketing. Chicago, IL: IEG, Inc.; 1999.
34. Dorfman L., Cheyne A., Friedman L. C., Wadud A., Gottlieb M. Soda and tobacco industry corporate social responsibility campaigns: how do they compare? PLOS Med 2012; 9: 1-7.
35. Hastings G., Angus K. When is social marketing not social marketing? J Soc Mark 2011; 1: 45-53.
36. Mason K. How corporate sport sponsorship impacts consumer behavior. J Am Acad Bus 2005; 7: 32-35.
37. Gwinner K. P., Eaton J. Building brand image through event sponsorship: the role of image transfer. J Advert 1999; 28: 47-57.
38. Chien P. M., Cornwell T. B., Pappu R. Sponsorship portfolio as a brand-image creation strategy. J Bus Res 2011; 64: 142-149.
39. Cliffe S. J., Motion J. Building contemporary brands: a sponsorship-based strategy. J Bus Res 2005; 58: 1068-1077.
40. Jalleh G., Donovan R. J., Giles-Corti B., Holman C. D. J. Sponsorship: impact on brand awareness and brand attitudes. Soc Mar Q 2002; 8: 35-45.
41. Farrelly J. F., Quester P. G., Burton R. Integrating sports sponsorship into the corporate marketing function: an international comparative study. Int Mark Rev 1997; 14: 170-182.
42. Hoek J. Sports sponsorship evaluation: a behavioural analysis. Int J Sports Mark Sponsorship 1999; 1: 328-344.
43. Roy D. P., Cornwell T. B. Managers' use of sponsorship in building brands: service and product firms contrasted. Int J Sports Mark Sponsorship 1999; 1: 345-360.
44. Cornwell T. B., Humphreys M. S., Maguire A. M., Weeks C. S., Tellegen C. L. Sponsorship-linked marketing: the role of articulation in memory. J Consum Res 2006; 33: 312-321.
45. Cornwell T. B., Weeks C. S., Roy D. P. Sponsorship-linked marketing: opening the black box. J Advert 2005; 34: 21-42.
46. Cornwell T. B. State of the art and science in sponsorship-linked marketing. J Advert 2008; 37: 41-55.
47. Cornwell T. B. The use of sponsorship-linked marketing by tobacco firms: international public policy issues. J Consum Aff 1997; 31: 238-254.
48. Hastings G., Brooks O., Stead M., Angus K., Anker T., Farrell T. Alcohol advertising: the last chance saloon. BMJ 2010; 340: 184-186.
49. Siegel M., DeJong W., Naimi T. S., Fortunato E. K., Albers A. B. etal. Brand-specific consumption of alcohol among underage youth in the United States. Alcohol Clin Exp Res 2013; 37: 1195-1203.
50. Crupi A. Bud Light suits up for 2012 NFL season: Heavy TV Spend marks second year of official sponsorship. Advertising Age, 5September 2012. Available at: http://www.adweek.com/news/television/bud-light-suits-2012-nfl-season-143356 (accessed 16 April 2014).
51. Professional Bull Riders. Jack Daniel's Invitational. Available at: http://www.pbr.com/en/bfts/schedule/2013/2013-nashville-invitational.aspx (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXSTj71 on 30 October 2014).
52. Sturgis Motorcycle Rally. Jack Daniel's Semi. Available at: http://www.sturgismotorcyclerally.com/gallery/image/jack-daniels-semi/ (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXVzCak on 30 October 2014).
53. National MS Society, Mid South Chapter. Jack Daniel's 'Bike to Jack and Back'. Available at: http://biketns.nationalmssociety.org/site/TR/Bike/TNSBikeEvents?fr_id=23107&pg=entry (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXZcWq7 on 30 October 2014).
54. Oak Barrel Half Marathon Sponsored by Jack Daniel's. Available at: http://www.active.com/lynchburg-tn/running/oak-barrel-half-marathon-sponsored-by-jack-daniels-2011 (accessed 16 April 2014).
55. Mickle T. Daytona to see slight increase in sponsors' midway activation. Street & Smith's Sports Bus J, 18February 2013. Available at: http://m.sportsbusinessdaily.com/Journal/Issues/2013/02/18/Marketing-and-Sponsorship/Daytona-sponsors.aspx (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXgMYwH on 30 October 2014).
56. Absolut vodka calls on local artists to create 2013 Carnival bottle. Available at: http://www.wickedlocal.com/x1815315039/Absolut-Vodka-calls-on-local-artists-to-create-2013-Carnival-bottle (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXjgbZX on 30 October 2014).
57. Ru Paul's Drag Race: An SPI Case Study. SPI Marketing. Available at: http://www.spimarketing.com/spi/case-studies (accessed 16 April 2014).
58. Underground Eats. Big Gay Brunch. Available at: https://www.undergroundeats.com/events/big-gay-brunch (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXrlMhh on 30 October 2014).
59. Nashville Pride Fest 2013. Inside Out Nashville. Available at: http://insideoutnashville.com/assets/issues/iOutPride2013.pdf (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXuTFzt on 30 October 2014).
60. Steve Grand to perform main stage at CCNIP Festival, Absolut returning as presenting sponsor. Circle City IN Pride. Available at: http://www.circlecityinpride.org/steve-grand-absolut/ (accessed 16 April 2014).
61. 23rd Annual LGBTI Pride Celebration. Jersey Pride, Inc. Available at: http://www.jerseypride.org/ (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXxbHGMx on 30 October 2014).
62. Capital Pride. Sponsors. Available at: http://www.capitalpride.org/sponsors (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiXznAOr on 30 October 2014).
63. Pride St Louis, Inc. 2013 Rainbow Sponsors. Available at: http://pridestl.org/festival/sponsor/ (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiY5DboA on 30 October 2014).
64. Pacific Pride Foundation. Santa Barbara Pacific Pride Festival on July 13th: Plethora of Pride Week events leading up to the festival. Santa Barbara Independent, 10July 2013. Available at: http://www.independent.com/news/2013/jul/10/santa-barbara-pacific-pride-festival-july-13th/ (accessed 16 April 2014) (Archived at http://www.webcitation.org/6TiYA2xO on 30 October 2014).
65. McClure A. C., Dal Cin S., Gibson J., Sargent J. D. Ownership of alcohol-branded merchandise and initiation of teen drinking. Am J Prev Med 2006; 30: 277-283.
66. Australian Government. Consultation Paper: Expansion of the National Binge Drinking Strategy, Community Sponsorship Fund. Canberra, Australia: Department of Health and Aging; 2010.