Cricket:Notching up runs for food and alcohol companies?

Australian and New Zealand Journal of Public Health

Volumn 34, Issue 1, 2010, Pages 19-23

  Sherriff, Jill ^a   Griffiths, Denise ^a   Daube, Mike ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Alcohol; Drinking; Food; Marketing; Sports

Indexed keywords

ADVERTIZING; ALCOHOLIC BEVERAGE; ARTICLE; AUSTRALIA; ECONOMICS; FINANCIAL MANAGEMENT; FOOD INDUSTRY; HUMAN; MARKETING; METHODOLOGY; SPORT; STATISTICS; TELEVISION; TIME;

ADVERTISING AS TOPIC; ALCOHOLIC BEVERAGES; AUSTRALIA; FINANCIAL SUPPORT; FOOD INDUSTRY; HUMANS; MARKETING; SPORTS; TELEVISION; TIME FACTORS;

EID: 77649203327     PISSN: 13260200     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1753-6405.2010.00468.x     Document Type: Article

References (36)

1. Swinburn B, Egger G, Raza F. Dissecting obesogenic environments: the development and application of a framework for identifying and prioritizing environmental interventions for obesity. Prev Med. 1999; 29: 563-570 (Pubitemid 30026552)
2. Kelly B, Smith B, King L, Flood V, et al. Television food advertising to children: the extent and nature of exposure. Public Health Nutr. 2007; 10(11): 1234-1240 (Pubitemid 47622969)
3. Carroll TE, Donovan RJ. Alcohol marketing in the internet: new challenges for harm reduction. Drug Alcohol Rev. 2002; 21: 83-91.
4. World Health Organisation. The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence [technical paper on the Internet]. Geneva (CHE): WHO; 2006 July [cited 2009 Mar 23]. Available from: http://www.who. int/dietphysicalactivity/publications/Hastings-paper-marketing. pdf
5. Wiecha JL. Peterson KE, Ludwig DS, Kim J, Sobol A, Gortmaker SL. When children eat what they watch. Impact of television viewing on dietary intake in youth. Arch Pediatr Adolesc Med. 2006; 160: 436-442
6. Coalition on Food Advertising to Children. Children's Health or Corporate Wealth? 2nd ed [briefing paper on the Internet]. Sydney (AUST): NSW: Cancer Council; 2007 Jan [cited 2009 Mar 23]. Available from: http://www.cfac.net. au/downloads/briefing-paper.pdf
7. Australian Medical Association. Food Labels, Junk Food Ad Bans to Help Australia Slim Down [media release on the Internet]. Canberra (AUST): AMA; 2008 June 20 [cited 2009 Mar 23]. Available from: http://www.ama.com.au/node/3328
8. Australian Senate. Debate on Customs Tariff Amendment (2009 Measures No.1) Bill 2009 and Excise Tariff Amendment (2009 Measures No.1) Bill 2009 [Hansard on the Internet]. Canberra (AUST): Commonwealth of Australia; 2009 March 16 [cited 2009 Apr 1]. Available from: http://www.aph.gov.au/hansard/ senate/dailys/ds160309.pdf
9. Collin J, MacKenzie R. The World Cup, sports sponsorship, and health. Lancet. 2006: 9527: 1964-1965 (Pubitemid 43880381)
10. Colagiui S, Caterson I. KFC sponsorship of cricket. Med J Aust. 2008; 189(7): 415-416
11. Lardinoit T, Quester P. Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in Europe. J Advert Res. 2001; 48-58. (Pubitemid 33783151)
12. Dolphin RR. Sponsorship: perspectives on its strategic role. Corporate Communications: An International Journal. 2003; 8(3): 173-186
13. Holman C, Donavan R, Corti B, Jalleh G, Frizzell S, Carroll AM. Banning tobacco sponsorship: replacing tobacco with health messages and creating health-promoting environments. Tob Control. 1997; 6: 115-121 (Pubitemid 127685516)
14. Cricket Australia [homepage on the Internet]. Melbourne (AUST): Cricket Australia; 2009; [cited 2009 Mar 23]. Sponsorship. Available from: http://www. cricket.com.au/
15. NRL [homepage on the Internet]. Sydney (AUST): National Rugby League; 2009 [cited 2009 Mar 23]. Sponsorship. Available from: http://www.nrl.com/
16. AFL [homepage on the Internet]. Melbourne (AUST): Australian Football League; 2009 [cited 2009 Mar 3]. Sponsorship. Available from: http://www.afl.com.au/
17. Crisp BR, Swerissen H. Critical processes for creating health-promoting sporting environments in Australia. Health Promot Int. 2003; 18: 145-152 (Pubitemid 36713490)
18. Meenaghan T. Sponsorship - legitimising the medium. Eur J Mark. 1991; 25(11): 5-10.
19. International Obesity Taskforce [homepage on the Internet]. London (UK): International Association for the Study of Obesity;2007 [cited 2009 Mar 23]. The Sydney Principles. Available from: http://www.iotf.org/sydneyprinciples/ documents/sydneyprinciplesfinal-000.pdf
20. Maher A, Wilson N, Signal L, Thomson G. Patterns of sport sponsorship by gambling, alcohol and food companies. BMC Public Health [serial on the Internet]. 2006 [cited 2008 June 3]: 6: 95. Available from: http://www. biomedcentral.com/bmcpublichealth/archive
21. Mennagham T. Understanding sponsorship effects. Psychology and Marketing. 2001; 18(2): 95-98
22. Connor SM. Food-related advertising on preschool television: building brand recognition in young viewers. Pediatrics. 2006; 118(5): 1478-1485
23. Klein N. No Logo. London (UK): Harper Perennial; 2005.
24. OzTAM [homepage on the Internet]. OzTAM Top 20 Program Ranking - Free to Air Viewing -All People. In: Viewing Reports E [report on the Internet]. Sydney (AUST): Australian Television Audience Measurement; 2009 [cited 2009 Mar 24]. Available from: http://www.oztam.com.au/html/
25. Cricket Australia [homepage on the Internet]. Melbourne (AUST): Cricket Australia; 2009; [cited 2009 Mar 5]. Twenty20 Cricket Series. Available from: http://www.cricket.com.au/default.aspx?s=kfctwenty20bigbash0708
26. Lion Nathan. Sydney (AUST): Lion Nathan Ltd; 2007 [cited 2009 Mar 24]. XXXX GOLD Beach Cricket [Australian brand releases news on the Internet]. Available from: http://www.lion-nathan.com.au/Media/Australian-Brand-Releases. aspx?year=2007
27. Bradshaw A, McDonagh P, Marshall D. No Space - new blood and the production of brand culture colonies. Journal of Marketing Management. 2006; 22: 579-599
28. Formon J, Halford JCG, Summe H, MacDougall M, Keller KL. Food branding influences ad libitum intake differently in children depending on weight status. Appetite. 2009; 53: 76-83.
29. Harvey B. Measuring the effects of sponsorship. J Advert Res. 2001; Jan-Feb: 59-65.
30. Australian Communications and Media Authority. Children's Television Standards Review [television standards on the Internet]. Canberra: ACMA; 2009 [cited 2009 Apr 1]. Available from: http://www.acma.gov.au/WEB/STANDARD/pc=PC- 310262
31. Advertising Standards Bureau [homepage on the Internet]. Canberra (AUST): ASB; 2008 [cited 2009 Apr 1]. Voluntary Codes. Available from: http://www. adstandards.com.au/pages/index.asp
32. Lobstein T, Davies S. Defining and labeling "healthy" and "unhealthy" food. Public Health Nutr. 2009; 12(3): 331-340
33. Drug and Alcohol Office. Australian School Students Alcohol and Drug Alcohol Reports 2005 [ASSAD report page on the Internet]. Perth (AUST): State Government of Western Australia; 2007 March [cited 2008 Aug 11].. Available from: http://www.dao.health.wa.gov.au/Publications/tabid/99/Default.aspx
34. Atkin C. Effects of televised alcohol messages on teenage drinking patterns. J Adolesc Health Care. 1990; 11: 10-24. (Pubitemid 20056446)
35. Jones SC, Donovan RJ. Self-regulation of alcohol advertising: Is it working for Australia? Journal of Public Affairs. 2002: 2(3): 153-165
36. Donovan K, Donovan R, Howat P, Weller N. Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code. Drug Alcohol Rev. 2007; 26: 73-81.