Social alliances: Company/ nonprofit collaboration

Social Marketing Quarterly

Volumn 5, Issue 3, 1999, Pages 48-53

  Lagarde, Moderator Francois ^a   Berger, Ida E ^a   Cunningham, Peggy H ^a   Drumwright, Minette E ^b  

^a QUEEN S UNIVERSITY   (Canada)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344571796     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1999.9961060     Document Type: Article

References (18)

1. ANDREASEN, A. R. (1996, November/ December). Profits for nonprofits: Find a corporate partner. Harvard Business Review.
2. COLEMAN, J. (1990). Foundations of social theory. Cambridge, MA: Harvard University Press.
3. DEXTER, L. A. (1970). Elite and specialized interviewing. Evanston, IL: Northwestern University Press.
4. DRUMWRIGHT, M. E. (1994, July). Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion. Journal of Marketing, 58, 1-19.
5. DRUMWRIGHT, M. E. (1996, October). Company advertising with a social dimension: The role of noneconomic criteria. Journal of Marketing, 60, 72-88.
6. HEIDE, J. B., & JOHN, G. (1988, January). The role of dependence balancing in safeguarding transaction-specific assets in conventional channels. Journal of Marketing, 52, 20-35.
7. HOLSTEIN, J. A., & GUBRIUM, J. F. (1995). The active interview. Thousand Oaks, CA: Sage.
8. LAMBERT, D. M., EMMELHAINZ, M. A., & GARDNER, J. T. (1996, Summer). So you think you want a partner? Marketing Management, 5, 25-41.
9. MCCRACKEN, G. (1988). The long interview. Newbury Park, CA: Sage.
10. MORGAN, R. M., & HUNT, S. D. (1994, July). The commitment-trust theory of relationship marketing. Journal of Marketing, 62, 20-38.
11. NONAKA, I., & TAKEUCHI, H. (1995). The knowledge-creating company. New York: Oxford University Press.
12. PUTNAM, R. (1994). Making democracy work. Princeton, NJ: Princeton University Press.
13. PUTNAM, R. (1995). Tuning in, tuning out: The strange disappearance of social capital in America. PS Political Science & Politics, 25(4), 664-683.
14. SMITH, C. (1994, May/June). The newcorporate philanthropy. Harvard Business Review, 72, 105-116.
15. SPEKMAN, R. E., FORBES, T. M., III, ISABELLA, L A., & MACAV0Y, T. C. (1995). Alliance management: A view from the past and a look to the future (Working Paper No. 95-119). Cambridge, MA: Marketing Science Institute.
16. SPIGGLE, S. (1994, December). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21, 491-503.
17. STRAUSS, A. L. (1990). Qualitative analysis for social scientists. Cambridge, MA: Cambridge University Press.
18. VARADARAJAN, P. R., & MENON, A. (1988, July). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52, 58-74.