Understanding the Different Influences of Online Trust on Loyalty by Risk Takers and Avoiders

International Journal of Human-Computer Interaction

Volumn 30, Issue 12, 2014, Pages 977-984

  Hwang, Yujong ^a,b  

^a DEPAUL UNIVERSITY   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

SALES;

CUSTOMER LOYALTY; INTENTION TO USE; ONLINE TRUST; R SQUARE; RISK TAKER;

WEBSITES;

EID: 84911951718     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447318.2014.925384     Document Type: Article

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