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16244423341
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Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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Yue, J., Austin, J., Wang, M. C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1), 65–85.
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(2006)
European Journal of Operational Research
, vol.168
, Issue.1
, pp. 65-85
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Yue, J.1
Austin, J.2
Wang, M.C.3
Huang, Z.4
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