Do consumers believe advertising is negatively affected when placed near news perceived as biased?

Journal of Current Issues and Research in Advertising

Volumn 29, Issue 2, 2007, Pages 15-26

  Huh, Jisu ^a   Reid, Leonard N ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising media environment; News bias; Proximity effect; Qualitative media factors

Indexed keywords

EID: 84909632891     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2007.10505213     Document Type: Article

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