Perceptual predictors of global attitude toward advertising: An investigation of both generalized and personalized beliefs

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 1, 2006, Pages 31-44

  Nan, Xiaoli ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85016791959     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505189     Document Type: Article

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