Advertising's double helix: A proposed new process model

Journal of Advertising Research

Volumn 39, Issue 3, 1999, Pages 43-51

  Huey, Bill ^a  

^a Knapp Inc   (United States)

Author keywords

[No Author keywords available]

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EID: 33748152851     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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