How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions

Journal of Consumer Behaviour

Volumn 13, Issue 5, 2014, Pages 317-327

  Hahnel, Ulf J J ^a,b   Gölz, Sebastian ^b   Spada, Hans ^a  

^a UNIVERSITY OF FREIBURG   (Germany)

^b FRAUNHOFER INSTITUTE FOR SOLAR ENERGY SYSTEMS ISE   (Germany)

Author keywords

Consumer motives; Electric vehicles; Perceived matching; Pro environmental motives; Purchase decisions; Sustainable consumption

Indexed keywords

EID: 84908283109     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1471     Document Type: Article

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