Retaining and attracting users in social networking services: An empirical investigation of cyber migration

Journal of Strategic Information Systems

Volumn 23, Issue 3, 2014, Pages 239-253

  Xu, Yunjie Calvin ^a   Yang, Yinping ^b   Cheng, Zengyan ^c   Lim, John ^d  

^a FUDAN UNIVERSITY   (China)

^b INSTITUTE OF HIGH PERFORMANCE COMPUTING   (Singapore)

^c Singapore Telecommunications Limited   (Singapore)

^d NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Online social network IS strategies Service switching Push pull mooring framework Cyber migration Social commerce

Indexed keywords

MOORING;

EMPIRICAL INVESTIGATION; EMPIRICAL STUDIES; IS STRATEGY; ONLINE SOCIAL NETWORKINGS; RESEARCH MODELS; SOCIAL NETWORKING SERVICES; STRATEGIC RESOURCE; USER INTENTION;

SOCIAL NETWORKING (ONLINE);

EID: 84908069003     PISSN: 09638687     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jsis.2014.03.002     Document Type: Article

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