Predicting response in mobile advertising with hierarchical importance-aware factorization machine

WSDM 2014 - Proceedings of the 7th ACM International Conference on Web Search and Data Mining

Volumn , Issue , 2014, Pages 123-132

  Oentaryo, Richard J ^a   Lim, Ee Peng ^a   Low, Jia Wei ^a   Lo, David ^a   Finegold, Michael ^b  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

factorization machine; hierarchy; importance weight; mobile advertising; response prediction

Indexed keywords

DATA MINING; E-LEARNING; FACTORIZATION; INFORMATION RETRIEVAL; MARKETING; WEBSITES;

FACTORIZATION MACHINES; HIERARCHY; IMPORTANCE WEIGHTS; MOBILE ADVERTISING; RESPONSE PREDICTION;

FORECASTING;

EID: 84906877467     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2556195.2556240     Document Type: Conference Paper

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