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Volumn , Issue 9783642151835, 2011, Pages 527-558

Emotion in persuasion from a persuader’s perspective: A true marriage between cognition and affect

Author keywords

[No Author keywords available]

Indexed keywords

BASIC PRINCIPLES; DUAL-PROCESS THEORIES; PERSUASION STRATEGY; SOCIAL INFLUENCE;

EID: 84906334462     PISSN: 16112482     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-15184-2_28     Document Type: Chapter
Times cited : (7)

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