The Very Visible Hand of Reputational Rankings in US Business Schools

Corporate Reputation Review

Volumn 1, Issue 3, 1998, Pages 293-298

  Martins, L L ^a  

^a NONE

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0006195628     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540051     Document Type: Article

References (0)