The dynamics of self-regulation: When goals commit versus liberate

Social Psychology of Consumer Behavior

Volumn , Issue , 2008, Pages 365-386

  Fishbach, Ayelet ^a   Zhang, Ying ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904774303     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781441605283     Document Type: Chapter

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