The effect of brand and caloric information on flavor perception and food consumption in restrained and unrestrained eaters

Appetite

Volumn 82, Issue , 2014, Pages 1-7

  Cavanagh, Kevin V ^a   Kruja, Blina ^a   Forestell, Catherine A ^a  

^a Dept of Economics and Thomas Jefferson Program in Public Policy at the College of William and Mary   (United States)

Author keywords

Brands; Flavor perception; Food consumption; Nutrition labeling; Restrained eating

Indexed keywords

ADULT; ARTICLE; BRAND INFORMATION; CALORIC INFORMATION; CALORIE; FEEDING BEHAVIOR; FEMALE; FLAVOR; FOOD INTAKE; FOOD PACKAGING; HUMAN; INFORMATION; PERCEPTION; TASTE; CONTROLLED STUDY; DIET RESTRICTION; MAJOR CLINICAL STUDY; MALE; NUTRITION; ADOLESCENT; BODY MASS; CALORIC INTAKE; DECISION MAKING; FOOD PREFERENCE; PROCEDURES; QUESTIONNAIRE; YOUNG ADULT;

ADOLESCENT; ADULT; BODY MASS INDEX; CHOICE BEHAVIOR; ENERGY INTAKE; FEEDING BEHAVIOR; FEMALE; FOOD LABELING; FOOD PREFERENCES; HUMANS; QUESTIONNAIRES; TASTE PERCEPTION; YOUNG ADULT;

EID: 84904464619     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2014.06.100     Document Type: Article

References (38)

1. Aaker D.A. Managing brand equity. Capitalizing on the value of a brand name 1991, The Free Press, New York, NY.
2. Aaker D.A. Building strong brands 1996, The Free Press, New York, NY.
3. Aaker D.A., Biel A.L. Brand equity and advertising 1993, Lawrence Erlbaum Associates, Hillsdale, NJ.
4. Allison R.I., Uhl K.P. Influence of beer brand identification on taste perception. Journal of Marketing Research 1964, 1:36-39.
5. Bolles R.C. A functionalistic approach to feeding. Taste, experience, and feeding 1990, 3-13. American Psychological Association, Washington, DC. E.D. Cipaldi, T.L. Powley (Eds.).
6. Campos S., Doxey J., Hammond D. Nutrition labels on pre-packaged foods. A systematic review. Public Health Nutrition 2011, 14:1496-1506.
7. Cavanagh K.V., Forestell C.A. The effect of brand names on flavor perception and consumption in restrained and unrestrained eaters. Food Quality & Preference 2013, 28(2):505-509.
8. Chandon P. How package design and packaged-based marketing claims lead to overeating. Applied Economic Perspectives and Policy 2012, 35(1):7-31.
9. Chandon P., Wansink B. The biasing health halos of fast-food restaurant health claims. Lower calorie estimates and higher side-dish consumption intentions. The Journal of Consumer Research 2007, 34(3):301-314.
10. Cho S.H., Yu H.H. Nutrition knowledge, dietary attitudes, dietary habits and awareness of food-nutrition labelling by girl's high school students. Korean Journal of Community Nutrition 2007, 5:519-533.
11. de Chernatony L., McDonald M. Creating powerful brands 1998, Butterworth-Heinemann, Oxford.
12. De Houwer J., Hermans D. Differences in the affective processing of words and pictures. Cognition and Emotion 1994, 8:1-20.
13. Drichoutis A.C., Lazaridis P., Nayga R.M. Consumers' use of nutritional labels. A review of research studies and issues. Academy of Marketing Science Review 2006, 9:1-22.
14. Erskine J., Georgiou G. Effects of thought suppression on eating behaviour in restrained and non-restrained eaters. Appetite 2010, 54(3):499-503.
15. Fedoroff I.C., Polivy J., Herman C.P. The effect of pre-exposure to food cues on the eating behavior of restrained and unrestrained eaters. Appetite 1997, 28(1):33-47.
16. Herbig P., Milewicz J. The relationship of reputation and credibility to brand success. Journal of Consumer Marketing 1993, 10(3):18-24.
17. Hoefling A., Strack F. The tempting effect of forbidden foods. High calorie content evokes conflicting implicit and explicit evaluations in restrained eaters. Appetite 2008, 51:681-689.
18. Huijding J., de Jong P.J. A pictorial version of the Extrinsic Affective Simon Task. Sensitivity to generally affective and phobia-relevant stimuli in high and low spider fearful individuals. Experimental Psychology 2005, 52:289-295.
19. Irmak C., Vallen B., Robinson S.R. The impact of product name on dieters' and nondieters' food evaluations and consumption. The Journal of Consumer Research 2011, 38(2):390-405.
20. Keller K.L. Understanding brands, branding and brand equity. Interactive Marketing 2003, 5(1):7-20.
21. Makens J. Effect of brand preference upon consumers' perceived taste of turkey. The Journal of Applied Psychology 1965, 49:261-263.
22. McFarlane T., Pliner P. Increasing willingness to taste novel foods: Effects of nutrition and taste information. Appetite 1997, 28(3):227-238.
23. McNeal J.U., Zerren L.M. Brand name selection for consumer products. MSU Business Topics 1981, 29(2):35-39.
24. Neuhouser M.L., Kristal A.R., Patterson R.E. Use of food nutrition labels is associated with lower fat intake. Journal of the American Dietetic Association 1999, 99(1):45-53.
25. Neumeier M. The brand gap. How to bridge the distance between business strategy and design 2006, New Riders Publishing, Berkeley, CA.
26. NLEA (1990). Nutrition Labeling and Education Act of 1990. Pub No. 101-535, 104 Stat 2353 (1990). Codified at 21 U.S.C. §343(q) and (r).
27. Park C.W., Jaworski B.J., MacInnis D.J. Strategic brand concept-image management. Journal of Marketing 1986, 50:135-145.
28. Pinel J.P.J., Assanand S., Lehman D.R. Hunger, eating, and ill health. The American Psychologist 2000, 55:1105-1116.
29. Provencher V., Polivy J., Herman C.P. Perceived healthiness of food. If it's healthy, you can eat more!. Appetite 2009, 52(2):340-344.
30. Raghunathan R., Naylor R.W., Hoyer W.D. The unhealthy=tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing 2006, 70:170-184.
31. Roberto C.A., Larsen P.D., Agnew H., Baik J., Brownell K.D. Evaluating the impact of menu labeling on food choices and intake. American Journal of Public Health 2010, 100:312-318.
32. Robinson T.N., Borzekowski D.L.G., Matheson D.M., Kraemer H.C. Effects of fast food branding on young children's taste preferences. Archives of Pediatrics and Adolescent Health 2007, 161:792-797.
33. Shimp T.A. Promotion management and marketing communictions 1993, The Dryden Press, Fort Worth, TX. 3rd ed.
34. Sprott D., Czellar S., Spangenberg E. The importance of a general measure of brand engagement on market behavior. Development and validation of a scale. Journal of Marketing Research 2009, 46:92-104.
35. Stunkard A.J., Messick S. The three-factor eating questionnaire to measure dietary restraint, disinhibition and hunger. Journal of Psychosomatic Research 1985, 29:71-83.
36. Tuorila H.M., Cardello A.V., Lesher L.L. Antecedents and consequences of expectations related to fat-free and regular-fat foods. Appetite 1994, 23:247-263.
37. Wansink B. Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annual Review of Nutrition 2004, 24(1):455-479.
38. Ward M.R., Lee M.J. Internet shopping, consumer search and product branding. Journal of Product and Brand Management 2000, 9(1):6-20.