Selling vs. profiling: Optimizing the offer set in web-based personalization

Information Systems Research

Volumn 25, Issue 2, 2014, Pages 285-306

  Johar, Monica ^a   Mookerjee, Vijay ^b   Sarkar, Sumit ^b  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Electronic retailing; Optimal control; Web based personalization

Indexed keywords

WEB CRAWLER; WEBSITES;

DECISION PROBLEMS; E-TAILING; ELECTRONIC RETAILING; OPTIMAL CONTROL MODEL; OPTIMAL CONTROLS; PERSONALIZATIONS; PLANNING HORIZONS; PROFIT-MAXIMIZING FIRMS;

SALES;

EID: 84903886850     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.2014.0518     Document Type: Article

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